NOTE FROM TED: We've flagged this talk, which was filmed at a TEDx event, because it appears to fall outside the TEDx content guidelines. Claims made in this talk only represent the speaker’s personal understanding of psychology. TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: Arthur's Research in the brain's Ambiguity Relief Process has led to the creation of the Colored Brain Team Enhancement System. Leader, author & founder of the Directive Communication Psychology
Arthur is ranked as one of the world’s Top 10 most influential thought leaders in leadership and organizational culture by Global Gurus. As a bestselling author and founder of the Directive Communication Psychology, Arthur’s brain clarity research and gamification methodologies have influenced the training and leadership development industry through his unique neuroscience and game-based psychological approaches to leadership and corporate culture transformation. His innovative tools, assessments, and games, have a visible ROI on marketing conversion, engagement, productivity and effective behaviour modification. His research on the genetic foundations of the brain’s Ambiguity Relief clarity getting processes have been the inspiration of the Colored Brain model used across multinationals in 52 countries. DCI has over 400 licensed Directive Communication (DC) Psychology leadership and culture trainers in 18 different countries who are delivering Value to clients globally. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at
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