The Smart Answer To Smart Shopping

#GoogleShopping #SmartShopping
The paid search industry has changed rapidly over recent years, and the latest trend to take over is smart bidding. One of the most frequent problems where smart bidding and smart campaigns are concerned is the lack of transparency and control in smart shopping campaigns. It's too much of a risk to go from smart shopping campaigns to manual CPC, and therefore you need to transition from smart shopping to a target ROAS bidding strategy.

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