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DudePerfect is a huge brand who got started by making trick shot videos on YouTube. Now, with over 10 Million followers on Instagram, they're a worldwide brand.
They have a normal merch website, but something they do that a lot of other brands have been trying lately is offering a monthly subscription box.
In this case, they're offering a new t-shirt delivered every single month on a subscription. It's $25 plus about $7 shipping so they take in $32 per customer each month.
If they've scaled this to lets say 5,000 monthly subscribers, just this small portion of their online business will generate $160,000 every single month in revenue.
Lots to learn from here!
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Why are these Shopify business models so great? You can sell millions of dollars of items... without ever paying a single dollar upfront for inventory.
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