Results vs Products - which do you promote in 2019?

Results vs Products

Your prospects, your subscribers are looking for results. They’re not really looking for a product. But they’re looking for a product or service that will fill the need, they’re looking for solutions, and again they are most interested in results.

The old adage “WIFM”, What’s In it For Me?! So when you’re promoting your product or service, it is imperative that the focus is on how your solution will solve the need or the problem.

Also, in your posts, ads, and emails, avoid talking about your product, in terms of its’ benefits, cost, efficiency and so on. WHO CARES? No one cares about your product or service. They only care about whether your solution will provide what they need!

By focusing on the result your prospect is looking for, you will get more opt ins and greater results.

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DISCLAIMER: This video and description may contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!

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