Every businessperson wants to be confident about their future, wants to have a consistent cash flow. This greatly depends on building a predictable customer flow. How to attract customers? 01:25 You should be where and when your prospective customers are looking for your services and you should give them all the information they are looking for.
You need to have a search engine optimized, user-friendly website with a portfolio of your projects, catalog, reviews, and testimonials. If possible, add prices, too, because that's exactly what people want to know. If the price varies, give just an indication that your price ranges from this to this.
02:04 4 platforms where you need to be to develop a consistent and predictable customer flow:
1. Google π
Most retail customers start their journey by searching for countertops on Google
2. Yelp
You need to be high up on Yelp because millions of prospects are looking for your services here. If you don't have an account on Yelp, you lose millions of dollars
3. YouTube π₯π¬
You've got to be on YouTube, you've got to record great videos about your process. Show how your manufacture and install countertops. People really want to know how you do your job.
4. Facebook
Create a business profile there and do advertising. While not so many competitors use Facebook, you can benefit from it and attract more retail customers. You need to do the right targeting in order not to waste your money which is easy.
π Here, you can watch the video on how to do it:
Use these ideas to get a predictable customer flow and grow your business π
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Watch other videos from our playlists:
π Marketing for Stone Shops: How to Consistently Get More Customers [2020 Edition]
π How to Build a Successful Stone Shop
π Stone Shop Website Must-Haves to Get More Customers
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