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471: Startup WTFs: Not Dedicating Enough Time to Your Most Important Customers & Team Members

471: Startup WTFs: Not Dedicating Enough Time to Your Most Important Customers & Team Members In today’s episode of The Startup Chat, Steli and Hiten talk about not dedicating enough time to your most important customers & team members.



As a founder, you have to decide what to spend your time, energy, and money on. This can be from customers, team members to investors. To be a successful founder, you need to decide what’s worth your time and what isn’t, and even more importantly, when to cut your losses.



So in this episode, Steli and Hiten talk about why you shouldn’t spend too much energy on people that are not working out, how to decide how much time to invest in something, how to work with challenging customers and much more.



Time Stamped Show Notes:



00:00 About the topic of today’s episode



00:32 Why this topic was chosen.



03:33 Why you shouldn’t spend too much energy on people that are not working out.



04:00 How to decide how much time to invest in something.



05:10 When to cut your losses with a customer.



06:20 Why you should ensure that you spend most of your time with your most successful customers.



07:30 How to work with challenging customers.



09:34 The importance of understanding how to help your customers.



09:14 How most people put in so much energy in things that are not working.



10:44 How to decide what to spend your energy on.



3 Key Points:



There’s very few people who spend time on the right things when it comes to people. If it’s a bad fit customer, it might just be a better use of your time to refer them to someone else. Find your most successful customers and ensure you spend time on them.

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