Inam Mahmood (Director Monetisation & Partnerships EMEA TikTok) Today's GenZ and millenials want their content raw like real life, their admired celebrities frank and upfront, their forms of self-expression edgy and non-conforming. #irl and #tldw are their mottos. The way audiences create and consume content are changing as these social natives expect to have a two-way conversation with their brands rather than being subjected to a 'one size fits all' message. At TikTok we work with our community and brands to create movements and thereby trends... not ads. Join this session to discuss how global brands are taking advantage of this new way of marketing rules.
Debate Stage, 12. September 2019, 9:45 - 10:05
Track: Media
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