Somewhere along the way marketing strategies started competing with one another. But why limit yourself to just one way or another when a combination of tactics might be exactly right for your business success? Learn the pros and cons of inbound and outbound marketing, plus the smartest way to figure out where to spend your marketing dollars.
For more information visit this page:
______________________________________________________________
Why Inbound vs. Outbound Marketing is Not the Right Question
Somewhere along the way marketing strategies started competing with one another: inbound vs. outbound, paid vs. organic search, direct mail vs. email
The problem is these generic comparisons are not a helpful way to decide on the best marketing strategy. In fact, why limit yourself to just one way or another, when a combination might be exactly the right recipe for your business?
First, what are the difference between inbound and outbound marketing?
Outbound marketing is broadcasting marketing messages to large, non-targeted audiences in the hope that they convince people to buy your product or service.
Inbound marketing is strategically putting out targeted messages on digital channels to reach very specific audiences throughout their buying journey.
Depending on the tactics used, inbound marketing is often more cost effective than outbound, but can take longer to bring in business. However, there are situations when outbound tactics can be useful, especially when implemented in a more targeted way.
How can you be certain about your marketing choices?
While nothing is ever 100% certain, taking a smart and methodical approach to marketing decisions can greatly increase your chances of success. Instead of inbound vs. outbound marketing, ask these questions instead.
How do your customers make decisions?
Take the time to find out what your customer base wants, needs, cares about, and how they communicate. In other words, learn everything you can about their decision-making and buying journey.
How do customers experience your business at every stage?
Every stage from attract to engage to delight is essential for business growth. And most likely there is room for improvement in at least one area. Start where you can bring in the quickest win.
Now, eliminate the random acts of marketing! Random marketing tactics often lead to little return and a lot of frustration. The only way to choose the right combination of marketing tactics is to understand exactly what your buyers need and want from you throughout their entire life cycle with our company.
Inbound vs. outbound marketing? Nope, smart customer marketing!
Are you ready to get on the right path to marketing success? HELLO Marketing is here to help.
Say goodbye to random acts of marketing. Say hello to leads.
0 Comments